Lindstrands, established in 1891, began making boots for motorcycle riders back in the 1950s. Still based in Malung, Sweden, Lindstrands has through the years evolved into a strong brand that is synonymous with safety, quality, sustainability and style. Our identity is all Swedish, but our focus is on the needs and demands of the global motorcycle market.

Lindstrands makes clothes for those who like to stand out and live life to the full. With an extensive range of garments and accessories, never compromising on safety, Lindstrands epic ride continues with the focus on innovation and design with a Scandinavian touch.

Introducing the owner

Our history goes back to 1983 when Duell Bike Center was established in the small town of Mustasaari, Finland supplying parts and accessories to the powersport business. With a unique eye for the right products, fast delivery and unrivalled customer service, Duell quickly established itself as a force to be reckoned with.

In the succeeding years through various acquisitions Duell opened a second facility in Tranås, Sweden operating under the name SDBC Motor Ab. (Sweden Duell Bike Centre) allowing further expansion, increased warehouse space and faster delivery to its Swedish customers.

Duell is now firmly established as the number 1 supplier of key brands to the powersports industry across Scandinavia and the Baltics.

Duell acquired the Swedish motorcycle apparel brand Lindstrands in the autumn of 2019 as part of their expansion plan, looking to invest in and further develop the brand behind the slogan “IF IT WORKS IN SCANDINAVIA”.